About Us… But Is It Really?

About Us… But Is It Really?

I mean REALLY?

In the early days, there seemed to be an unwritten rule among web developers. Nestled to the right of the “Home” button is an all-important, magical button that companies are sure that - with enough details crammed into it - it would single-handedly close deals. The infamous “About Us” button. 

As if by letting our prospect know that 30 years ago we started in a van down by the river, in true Matt Foley fashion, they would be moved to write songs about our brand, and send us all of their business.

WARNING: What I’m about to share with you may blow your web-concept mind. Here comes the one-two...

First, if your homepage has the right marketing strategy you may not need an “About Us” button at all.

Everything your customer cares about is in your homepage content.

And now, part 2 of the 1-2. If you insist on having an About Us, for the love of all that is sacred, make it about US.

Not about you. Not about your company. But, about us. And more importantly, let’s start with me. (Your customer)

About Us isn't About You

Imagine you’re at a networking event. You and three others standing in a circle. Enjoying the event. 

Then your company “About Us” enters the circle. He starts talking, “I this” and “I that”. He’s all “me, me, me.” Each word out of his mouth is about what he can do, his experience. He never stops long enough for anyone to gracefully eject themselves from the conversation. He shows no interest in anyone else. 

Do you like this guy? Neither does anyone else. Is this the guy you want to do business with? 

The About Us page is an opportunity to showcase how your brand connects with your customer. A chance to show how you can solve their problem and relieve their pain. 

Don’t blow this opportunity.  

The way marketing professionals would put it, “Don’t ‘we’ all over your customers.”

About Us Is All About US

Your potential customer has made it past the homepage. You get to escort them a little deeper into your marketing strategy. 

They came to your site to solve a problem. The marketing on your index page has made them curious to find out more. So, what are they looking for?

Each page should have its unique marketing tactics that fulfill its part in the overarching marketing strategy. These pages should be built to align with the business goals. Reminiscing over ancient history doesn't create customers.

Now that they’re here, on page 2 (if you will) ask yourself:

  • What are they looking for?
  • What do they need more of to help them reach a decision?
  • How can you help them further?
  • Are they looking for Trust? Confidence?

Look to answer these questions here.

Make the story of “About Us” deeper. Tell the story of the problems you solve. Talk about the frustration that your company or product alleviates.

This page should build on the trust established on page one. 

This is where empathy plays a huge part in your marketing. Put yourself in your customer's shoes. If you were her, what would you be looking for on this page? Then answer that question.

Do you see “us” yet? There’s me (the customer) with my pain. And you (the company) with the problem that you solve. You + Me = Us.

Now your page is truly about us. And has the power to keep the customer’s attention.

It all comes down to marketing strategy. Do you want a pretty website? Or do you want a site that converts?

We're all a bit egocentric. In 1936 Dale Carnegie told us how much people love hearing their own name. We enjoy talking about ourselves. We love being around people who show a genuine interest in us. Your customer does too!

Your bonus "WOW":

Contrary to what your momma told you. No one cares about your company. No one wants to buy your widget. People want results that your widget may provide. People want their frustration gone. They want to feel fantastic. They only purchase our products or services to get to what they want.

The right marketing strategy utilizing website tactics, will convince customers you're the one who can help them achieve their desires.

I'm glad we had this time to talk about us

 

Never miss the latest marketing trends, tips and techniques

302 thoughts on “About Us… But Is It Really?

  1. I ⅼike tһe helpful information yоu provіde to your аrticles.
    I’ll bookmark your blog and check once mߋrе right here freqսently.
    I am reаsonably certain I will be told lots ߋf new ѕtuff right right here!
    best payday loans of luck for the next!

  2. of course like your web site however you need to test the spelling on several of your posts. A number of them are rife with spelling problems and I find it very troublesome to inform the reality on the other hand I will definitely come again again.

  3. Magnificent beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  4. Pingback: Tinderentrar.Com
  5. I’m really loving the theme/design of your web site. Do you ever run into any web browser compatibility problems?
    A handful of my blog visitors have complained about my site
    not working correctly in Explorer but looks great in Opera.
    Do you have any ideas to help fix this problem?

  6. Wow! Finally I got a website from where I be able to in fact obtain valuable
    facts regarding my study and knowledge.

  7. Howdy this is kind of of off topic but I was wondering if blogs use
    WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience
    so I wanted to get guidance from someone with experience.
    Any help would be enormously appreciated!

  8. Hi there! Someone in my Myspace group shared this website with
    us so I came to give it a look. I’m definitely loving the information. I’m bookmarking and will be
    tweeting this to my followers! Great blog and excellent design.

  9. Hello to all, how is all, I think every one is getting more from this web site, and your views are pleasant designed for new users.

  10. I think this is among the such a lot vital information for me.
    And i am satisfied studying your article. But
    want to statement on some general issues, The website style is
    great, the articles is in point of fact great : D.
    Excellent activity, cheers

  11. Greetings from Los angeles! I’m bored at work so I decided to browse your website on my iphone during lunch break.
    I love the info you provide here and can’t wait to take a
    look when I get home. I’m surprised at how quick your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyhow, amazing
    blog!

  12. Hey! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading through your blog and look
    forward to all your posts! Carry on the superb work!

  13. Hello there! This blog post could not be written much better!

    Looking through this post reminds me of my previous roommate!
    He continually kept preaching about this. I am going to forward this article to him.
    Fairly certain he will have a very good read. Thanks for
    sharing!

  14. It is appropriate time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I wish to suggest you few
    interesting things or advice. Perhaps you could write next articles referring to this article.
    I want to read more things about it!

  15. Hello there! This post could not be written any better!
    Looking at this article reminds me of my previous roommate!
    He continually kept preaching about this. I am going to
    send this article to him. Pretty sure he’ll have a great
    read. Thank you for sharing!

  16. I every time used to read paragraph in news
    papers but now as I am a user of internet therefore from now I am using net for articles or reviews, thanks to web.

  17. Just wish to say your article is as astounding.

    The clarity in your post is simply great and i can think you
    are an expert in this subject. Fine with your permission let
    me to snatch your feed to keep up to date with imminent post.
    Thanks 1,000,000 and please keep up the gratifying work.

  18. I will right away snatch your rss feed as I can’t to find your e-mail subscription link or newsletter service.
    Do you’ve any? Please let me realize in order that I may just subscribe.
    Thanks.

  19. I have been browsing on-line more than 3 hours today, yet I never found any attention-grabbing article like yours.
    It’s beautiful price enough for me. In my view, if all webmasters and
    bloggers made just right content as you probably
    did, the net will likely be much more helpful than ever before.

  20. What i do not understood is if truth be told how you are no longer actually much more well-appreciated than you might be right now. You’re very intelligent. You know thus significantly when it comes to this topic, made me in my view consider it from a lot of various angles. Its like women and men aren’t fascinated until it’s one thing to do with Girl gaga! Your own stuffs excellent. All the time handle it up!

  21. I will immediately take hold of your rss as I can not to find your e-mail subscription hyperlink or newsletter service.

    Do you’ve any? Kindly allow me realize in order that I may just subscribe.
    Thanks.

  22. Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Regardless,
    just wanted to say great blog!

  23. Ahaa, its good dialogue regarding this article at this place at this website, I have read all that,
    so at this time me also commenting at this place.

  24. It’s remarkable to visit this web site and reading the views of all friends concerning this piece
    of writing, while I am also zealous of getting knowledge.

  25. I was wondering if you ever thought of changing the page layout of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful lot
    of text for only having 1 or 2 pictures. Maybe you could space it out better?

  26. Its such as you read my mind! You seem to grasp so much about this, such as you wrote the e-book in it or something.
    I feel that you just could do with a few % to power the message home a little
    bit, however instead of that, that is excellent blog.
    A fantastic read. I will definitely be back.

  27. Hello there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My blog looks
    weird when browsing from my iphone. I’m trying to find
    a theme or plugin that might be able to fix
    this issue. If you have any suggestions, please share.
    With thanks!

  28. It is appropriate time to make some plans for the longer term and
    it is time to be happy. I have read this put up and if I may I desire
    to counsel you some interesting issues or suggestions.
    Maybe you could write next articles referring to
    this article. I desire to read more things approximately it!

  29. Pretty nice post. I just stumbled upon your blog and
    wanted to say that I’ve truly enjoyed surfing around your blog posts.

    After all I’ll be subscribing to your rss feed and I hope you write
    again very soon!

  30. I’ll right away take hold of your rss feed as I can not in finding your e-mail subscription hyperlink
    or e-newsletter service. Do you’ve any? Kindly let me recognize so
    that I may just subscribe. Thanks.

  31. A large percentage of contemporary NAND-based flash drives is made up by monolith drives (System
    on Chip, or Embedded Solution), where the controller, the memory
    microchips and all the passive elements are placed inside one physical case.

  32. Simply want to say your article is as surprising.
    The clarity in your post is just cool and i could
    assume you are an expert on this subject. Fine with your permission let me
    to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please carry on the enjoyable
    work.

  33. Thank you a bunch for sharing this with all of us
    you actually realize what you are speaking about! Bookmarked.

    Kindly also seek advice from my website =). We could have a
    hyperlink trade contract among us

  34. Hey There. I found your blog using msn. This is
    an extremely well written article. I’ll make sure to bookmark it and come back to read more of your useful
    information. Thanks for the post. I’ll certainly return.

  35. hey there and thank you for your info – I have definitely
    picked up something new from right here. I did however expertise
    several technical issues using this web site, as I experienced to reload the website
    many times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK?
    Not that I am complaining, but sluggish loading instances times will very frequently
    affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my email and could
    look out for a lot more of your respective exciting
    content. Ensure that you update this again soon.

  36. This is the perfect blog for anyone who would like to understand this
    topic. You realize a whole lot its almost tough to argue with you (not
    that I actually would want to…HaHa). You certainly put a new spin on a subject that has been discussed for ages.
    Wonderful stuff, just wonderful!

  37. you are truly a just right webmaster. The website
    loading pace is amazing. It sort of feels that you are doing any distinctive trick.
    Also, The contents are masterwork. you’ve performed a magnificent job in this subject!

  38. Hey there would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 completely different browsers and I must
    say this blog loads a lot quicker then most.

    Can you suggest a good internet hosting provider at a honest price?
    Many thanks, I appreciate it!

  39. Hi there, just became alert to your blog through
    Google, and found that it is truly informative.

    I’m gonna watch out for brussels. I’ll be grateful if you continue this in future.
    Many people will be benefited from your writing. Cheers!

  40. I really like what you guys are usually up too.
    This sort of clever work and reporting! Keep up the amazing works guys I’ve included
    you guys to my personal blogroll.

  41. Hello there! I could have sworn I’ve been to your
    blog before but after looking at many of the posts
    I realized it’s new to me. Anyhow, I’m definitely happy I came across it and I’ll be bookmarking it and checking back regularly!

  42. I’ve been surfing online more than 4 hours today, yet I never found
    any interesting article like yours. It’s pretty worth enough for me.
    In my opinion, if all website owners and bloggers made good content as you
    did, the net will be much more useful than ever before.

  43. I’ve been browsing online greater than 3 hours as of
    late, yet I never discovered any attention-grabbing article like yours.
    It is beautiful value sufficient for me. In my opinion, if all webmasters and bloggers made excellent content material as you probably did,
    the net will likely be much more useful than ever before.

  44. I’ve been surfing online more than 4 hours today, yet I never found any interesting article
    like yours. It’s pretty worth enough for me.
    In my view, if all website owners and bloggers made good
    content as you did, the net will be much more useful than ever before.

  45. I’m not sure exactly why but this blog is loading extremely slow for me.

    Is anyone else having this issue or is it a issue
    on my end? I’ll check back later on and see if the problem still exists.

  46. My spouse and I stumbled over here by a different web address and thought I might as well check things out.
    I like what I see so now i am following you. Look forward to
    finding out about your web page repeatedly.

  47. Hi! This is my first visit to your blog! We are
    a team of volunteers and starting a new initiative in a community
    in the same niche. Your blog provided us useful information to
    work on. You have done a outstanding job!

  48. I wanted to create you one very little word to finally thank you the moment again for those pleasant basics you have featured above. This has been remarkably open-handed with people like you in giving extensively just what a few individuals could have offered for an e-book to get some profit on their own, primarily considering the fact that you could have done it if you decided. The pointers in addition served to become great way to understand that most people have the identical fervor much like mine to know the truth a good deal more in respect of this problem. I believe there are some more pleasurable moments ahead for individuals that looked at your site.

  49. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make
    your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

  50. Hello very cool site!! Guy .. Beautiful .. Wonderful ..
    I’ll bookmark your web site and take the feeds also?

    I am glad to search out numerous useful info here in the submit, we’d like work out extra strategies on this regard, thanks for
    sharing. . . . . .

  51. It’s appropriate time to make some plans for the future and it
    is time to be happy. I’ve read this post and if I could
    I desire to suggest you some interesting things or suggestions.
    Perhaps you can write next articles referring to this article.
    I wish to read even more things about it!

  52. I’ve been browsing online more than 3 hours as of late, but I never found any fascinating article like yours.
    It’s pretty worth enough for me. In my opinion, if all webmasters
    and bloggers made good content as you did, the web will be a lot
    more useful than ever before.

  53. I have been surfing online more than 2 hours today, yet I never found
    any interesting article like yours. It is pretty worth enough for me.
    In my view, if all website owners and bloggers made good content as you did, the net will be
    much more useful than ever before.

  54. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

  55. I’ve been surfing on-line more than 3 hours as of late, yet I by no means found any fascinating
    article like yours. It’s beautiful price sufficient for
    me. In my view, if all web owners and bloggers made just right content material as you
    probably did, the net can be a lot more useful than ever before.

  56. I’m curious to find out what blog platform you have been utilizing?

    I’m experiencing some small security problems with my latest site and I would like to find something
    more safe. Do you have any recommendations?

  57. Hey just wanted to give you a quick heads up and let you know a few of the pictures
    aren’t loading properly. I’m not sure why
    but I think its a linking issue. I’ve tried it in two
    different web browsers and both show the same results.

  58. all the time i used to read smaller articles that also clear their motive, and that is also happening with this piece of
    writing which I am reading at this place.

  59. Great blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your design. Thanks

  60. Pingback: situs gay dating
  61. I have been surfing on-line more than 3 hours lately, but I by no means found any fascinating article
    like yours. It is beautiful value enough for me. Personally,
    if all web owners and bloggers made good content material as you
    probably did, the internet can be a lot more useful than ever before.

  62. I’m impressed, I must say. Seldom do I come across a
    blog that’s equally educative and amusing, and without a doubt, you’ve hit the nail on the head.
    The problem is an issue that not enough people are speaking intelligently about.
    I’m very happy that I found this in my hunt for something
    regarding this. cheap flights http://1704milesapart.tumblr.com/ cheap flights

  63. I am curious to find out what blog system you happen to be
    using? I’m experiencing some small security issues with my latest website and I would like to find something more secure.
    Do you have any recommendations? scoliosis
    surgery https://0401mm.tumblr.com/ scoliosis
    surgery

  64. Pingback: buy viagra online
  65. I simply had to say thanks all over again. I do not know the things that I would have accomplished without the actual ideas shown by you relating to my problem. It was actually a real distressing crisis for me personally, nevertheless encountering this specialised way you dealt with the issue took me to cry for happiness. Extremely happier for the work and then trust you comprehend what an amazing job you happen to be doing training people using a blog. I am certain you’ve never met all of us.

  66. Good day! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Many thanks!

  67. Pingback: viagra cheap
  68. I’ll right away grasp your rss feed as I can’t find your email subscription link or e-newsletter service.
    Do you have any? Please allow me recognize in order that I could subscribe.
    Thanks.

  69. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is
    totally off topic but I had to tell someone!

  70. Hello! I’ve been following your blog for some time now and
    finally got the bravery to go ahead and give you a
    shout out from Austin Texas! Just wanted to mention keep up the fantastic work!

  71. Pingback: pills like cialis
  72. Pingback: overnight cialis
  73. Pingback: prednisonel
  74. Pingback: viagra pills
  75. Pingback: free viagra
  76. Pingback: womens viagra
  77. Pingback: buy levitra pills
  78. Pingback: viagra buy online
  79. Pingback: sildenafil online
  80. Pingback: cialis pharmacy
  81. Pingback: natural propecia
  82. Pingback: prednisone 1.25 mg
  83. Pingback: cialis peptide
  84. Pingback: tadalafil forum

Comments are closed.